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Friday, October 7, 2011

Marlins Rebranding

A few weeks ago, the Florida Marlins announced that their new logo will make a "huge splash" in the city of Miami, and would completely rebrand their team with the move to downtown Miami into their new stadium, Marlins Ballpark. The Marlins are a baseball team that have won two World Series titles, but have never won a division title, this is all thanks to them taking full advantage of the Wild Card in the baseball playoffs. For the past 18 seasons, they had to suffer in the Orange Bowl/Sun Life Stadium, a football stadium that was slightly modified to be able to fit a baseball field, and this stadium has proven to be disastrous for the team due to the stadium's age and inadequate location.


Sun Life Stadium



New Marlins Ballpark


Now that's just the ballpark, the Marlins rebranding is not only going to be a move to a new ballpark, but will be a complete change on all levels. Say goodbye to the Florida Marlins, and say hello to the Miami Marlins.

Florida Marlins


Miami Marlins

Over the past few seasons in the MLB, a few teams have made huge changes in their uniform and colour scheme, most notably the Arizona Diamondbacks and the Tampa Bay Rays. And I'm willing to let the changes go, all because the Marlins really needed to do something to bring their fan base back..... but this gets better. This is a sculpture that was designed to be fired up every time a Marlins player hits a Home Run, video located below.


Should that .gif not work, feel free to indulge yourself the video located on the Miami-Dade County Department of Cultural Affairs personal facebook:
The Video

I'd love to hear everyone's thoughts about the new logo, stadium, and "The Sculpture" that the team has introduced.

13 comments:

  1. I like the old marlins the best.

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  2. That new logo is terrible!

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  3. I think it's good for them to get a fresh start, especially if things weren't going so swell before.

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  4. I agree with Morph1n3, the ball park looks great!

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  5. Amazing stadium! Good club strategy updating its modules.

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  6. I see that you're a fan of the Marlins

    Haha Epic blog!

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  7. Personally, I love the new stadium proposal but that logo looks more like a basketball team than a baseball team....

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  8. Thats a really cool stadium. I used to play Baseball, I still would now if my University had it as a club.

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  9. The new logo is really just a downgrade.

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  10. that is very interesting news. I like the old logo better, it had more appeal.

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